Politico, the giant of American/D.C. politics, is now observing, dissecting, and commenting on Brussels’ political life. In less than a decade Politico, founded in 2007, has become a powerhouse in American media, covering political life in D.C. and in the US. April 20th was the grand opening of Politico Europe online and its first printed version will be sold on Thursday, April 23rd in several European capitals.
The European adventure started in September 2014 with German publisher Axel Springer creating a European edition of Politico based in Brussels. In December 2014, Politico bought the European political newspaper, European Voice, and rebranded it Politico Europe Edition. The executive body of Politico Europe is composed of Shéhérazade Semsar-de Boisséson, the owner and publisher of European Voice, as managing director, Matthew Kaminski of the Wall Street Journal, as executive editor, and John F. Harris the Editor-in-Chief. John Harris made Politico what it is thanks to his coverage of the US Presidential campaign of 2008. Many thought that Politico would die after the presidential campaign, but it continued and today accounts for over 7 million readers per month. Politico was even compared as a ‘scoop factory‘ by The New Republic in a lengthy 2009 piece.
In the case of Europe, Politico already includes 40 journalists (with some serious names previously working for Reuters, Wall Street Journal, USA Today such as Kalina Oroschakoff, Craig Winneker, Nicholas Vinocur and Pierre Briançon in Paris), and bureaus in Berlin, London and Paris. Other bureaus in Moscow and Frankfurt (to cover the ECB) are scheduled to open later on this year.
One of the landmarks of Politico US is the Politico Playbook by Mike Allen. In a 2010 article, the New York Times ran a story titled, The Man the White House Wakes Up To. In this piece, Mark Leibovich argued that Mike Allen’s Playbook sent by email between 5:30 and 8:30am 7 days a week is the must read in D.C. in order to start the day. Five years later it is still the case. Particularly for Europe, Ryan Heath is now running The Brussels Playbook. Mr. Heath joined the European Commission spokespersons service in 2011 under José Manuel Barroso, former President of the Commission, and has since worked for prestigious media outlets.
In one of the first article published on Politico.eu, Harris and Kaminski, in a dialogue format, discuss the place and role for Politico in Europe. “Too much of the traditional reporting on the EU ” claims Kaminski “looks and tastes like oatmeal.” However, Politico, argues Harris, “has an institutional identity of self-confidence bordering on obnoxious” driven by the “fear of failure.”
For having studied and monitored European politics for almost a decade, it surely seems that Politico has found a clear niche. Aside from the strong, but too specialized platforms available, like Bruxelles2, Politico covers everything remotely connected to politics. Despite Euractiv, the former European Voice and EuObserver, Politico is finally filling a void in monitoring Brussels’ political life. Beware Brussels, American media is now going to “put on a fun party for the people who live and breathe pan-European politics.” Toast with jam will work perfectly with the oatmeal.